Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.
Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We’re a “best of both worlds” kind of company. We’re big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.
About the Role
You’ll own the entire post-purchase journey—from voucher delivery to redemption and repeat engagement. Your job is to make our customers want to come back, while keeping the economics sound and the operations simple. You’ll use data, experiments, and AI to reduce friction, increase trust, and drive measurable growth in repeat behavior.
Key Responsibilities
- Own the post-purchase customer journey end-to-end—optimizing for repeat engagement, redemption success, and commercial sustainability.
- Define, track, and move the metrics that matter: repeat purchase rate, LTV, redemption success, refund cost, gifting activation, and time-to-next-buy.
- Use data and behavior signals—not hunches—to spot and fix friction.
- Design and ship A/B tests with clear hypotheses and success thresholds.
- Own instrumentation quality. Ensure tracking works before you ship.
- Build and validate AI-driven features that improve redemption clarity, reduce refunds, personalize comms, and rebuild trust.
- Ship scalable improvements—not one-off patches.
- Keep web and mobile aligned. The journey should feel like one system, not two.
Key Requirements
- 6+ years in Product Management (consumer tech, marketplace, or e-commerce).
- Proven track record improving retention, monetization, or trust metrics.
- Solid hands-on experience with A/B testing, funnel optimization, and cohort analysis.
- You’ve shipped AI or automation features into production.
- Strong grasp of revenue, margin, and LTV economics.
- You thrive in ambiguity but stay structured and disciplined in how you prioritize.
- High ownership. Clear communication. Bias toward shipping and measuring impact.
Nice to Have
- You’ve reduced refund losses in a digital product.
- Experience building mobile-first consumer products.
- Comfortable working closely with backend engineers and data pipelines.
- You’ve improved lifecycle email/notification systems.
- Marketplace experience in North America or Europe.
What Success Looks Like
- Metrics are instrumented correctly and trusted across teams.
- Repeat purchase rate improves—and stays improved.
- Refund costs go down without eroding trust.
- AI features are live and moving the metrics.
- You’re shipping more experiments, faster, than before.
- Operations get simpler as the journey becomes more self-serve.
We Are Interested In
We want someone who can think commercially, move fast without breaking things, and use AI as a tool—not a buzzword. You should be comfortable working across time zones, presenting to leadership, and making trade-offs between customer experience and business impact.
